The Sore Lip Em’ All Guide Service started with the development of our parent company, Leland’s Lures, in 1997. Jeff Smith, Leland’s Lures owner, started with one lure, the Trout Magnet. Leland’s Lures products are now sold all across the country and regionally through retail stores and on-line. The Trout Magnet was named by Field and Stream Magazine as one of the top 30 lures of all time. With the growth and popularity of the Trout Magnet, requests are received from all over the world to fish the Trout Magnet on its home waters – the Little Red River. As the business was blessed with growth and popularity, Sore Lip’Em All Guide Service was created to provide guided trout fishing trips using the Trout Magnet. With the addition of Lowell Myers (seasoned fly fisherman of 30 plus years, casting instructor, fly fishing competitor and fly tyer), Sore Lip’Em All Guide Service now combines the experience and knowledge of spin fishing the Trout Magnet and fly fishing to create the best-of-its-kind guide service on the Little Red River.